We are committed to delivering fashion newness, compelling value and quality, and overall shopping excitement.

It’s our dream to become recognised throughout Southern Africa as an exciting, innovative fashion retailer, adding value to our customers and worth to our associates lives while we are focussed on developing and growing our business.

At Going Under Clothing, the strength of our growing brand reflects our keen focus on offering trend-right, quality merchandise at great prices through powerful presentations in attractive stores.

Having the latest products at value for money prices.
Recognizing fashion trends and getting the product to the market quickly at the lowest possible price.
We are committed to sourcing products locally and providing jobs to the local, textile and clothing industry.